Promotion and Fashion Shows
| Just wait 'til you get your little hands on L.A.M.B. | ||
| —In Stefani's song Harajuku Girls | ||
Stefani frequently refers to her clothing line in her music, as one of the brand's promotional strategies. Stefani refers to her clothing line in her songs "Wind It Up," "Harajuku Girls," and "Crash" (which even incorporates the brand's slogan, "I want you all over me like L.A.M.B."). Stefani is often seen wearing her own designs, especially when making public appearances. A thirty-second commercial directed by Sophie Muller was also released to promote the brand's fragrance.
L.A.M.B. has participated in the Spring/Summer 2006, 2007, and 2008 New York Fashion Weeks. Stefani described her first line, which debuted on September 16, 2005, as "a little Sound of Music, some Orange County chola girl, some Rasta, and a bit of The Great Gatsby." The highlights of the show were purple cars bouncing using hydraulics while Stefani's song "Wind It Up" made its debut as the models walked the runway.
For Spring/Summer 2007, Stefani opted for a presentation rather than a catwalk show. The models, all donning identical blond wigs, wore designs Stefani said were inspired by Michelle Pfeiffer's role as Elvira Hancock in the 1983 Scarface. The show included some of Stefani's trademark tracksuits and extensively referenced prints from Guatemala, India, and Japan. On September 5, 2007, L.A.M.B opened New York's Spring/Summer 2008 Mercedes-Benz Fashion Week. The collection "looked like the sixties as seen by someone who grew up in the eighties" and incorporated influences from Stefani's ska roots. Fashion week organizer Fern Mallis said that celebrity designers provided synergy and energy to the fashion industry, which made Stefani's collection a desirable opener.
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Famous quotes containing the words promotion, fashion and/or shows:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“The company of women of fashion will improve your manners, though not your understanding; and that complaisance and politeness, which are so useful in men’s company, can only be acquired in women’s.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“Our Last Will and Testament, providing for the only future of which we can be reasonably certain, namely our own death, shows that the Will’s need to will is no less strong than Reason’s need to think; in both instances the mind transcends its own natural limitations, either by asking unanswerable questions or by projecting itself into a future which, for the willing subject, will never be.”
—Hannah Arendt (1906–1975)