Promotion
The album's cover was designed by DC-Milestone Comics chief artist Denys Cowan, according to the album's liner notes, and GZA's personal manager Geoffrey L. Garfield, who commissioned Cowan. Garfield, an avid comic book fan, said the cover art was supervised under the auspices of GZA GrafX, a subsidiary company of GZA Entertainment owned by Genius and Garfield. The concept of the chessboard with its sword-wielding warriors was conceived by Genius, an avid chess player. The Genius version of the Wu-Tang Clan logo, the "G" using the logo iconography, was rendered by Wu-Tang Clan DJ Mathematics who was also an accomplished graphic artist.
Genius also enjoyed a successful side career as a music video director, and with Garfield as writer and producer, created all four videos for the Liquid Swords album ("Liquid Swords", "Cold World", "Shadowboxin'/4th Chamber", and "I Gotcha Back"), and also did videos for Sunz of Man, Ghostface Killah's song ("Motherless Child") on the Sunset Park film soundtrack, Shabazz the Disciple (Penalty Records) and Case (Def Jam). The Source recognized their video "Shadowboxin'/4th Chamber" as one of the Top Five Videos of 1995.
Liquid Swords was performed in its entirety on July 13, 2007, at the Pitchfork Music Festival and again in England, on December 9 at All Tomorrow's Parties and on December 10 at KOKO (venue) in London, as part of the ATP-curated Don't Look Back series. After the cancellation of an appearance in Brooklyn, New York, the performance was rescheduled for December 13 and 14 at the Knitting Factory in New York.
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