Move To Pathé Exchange
In the mid-1920s Sennett moved over to Pathé Exchange distribution. Pathé had a huge market share, but made bad corporate decisions, such as attempting to sell too many comedies at once (including those of Sennett's main competitor, Hal Roach). In 1927 Paramount and MGM, Hollywood's two top studios, noting the profits being made by companies like Pathé Exchange and Educational, both re-entered the production and distribution of short subjects after several years. Roach signed with MGM, but Sennett found himself and Pathé Exchange in hard times, because the hundreds of exhibitors who had previously rented their shorts had switched to the new MGM or Paramount products.
Read more about this topic: Mack Sennett
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