Revival
In the mid 1990s the company which then owned the Mackintosh brand, Traditional Weatherwear, was on the verge of closing its factory in Cumbernauld near Glasgow. Around the turn of the 21st century, senior staff members acquired the company and made progress to establish the traditional rubberised Mackintosh coat as an upmarket brand in its own right. The company collaborated with leading fashion houses such as Gucci, Hermès, Louis Vuitton and Liberty. The coats became particularly popular with Japanese women, and the company won a Queen's Award for Enterprise in 2000 for its success in international trade. In December 2003 the company name was formally changed to Mackintosh.
In 2007 Mackintosh was bought by Tokyo firm Yagi Tsusho. With the backing of its parent company Mackintosh has continued to expand its reputation and marketing operations. In January 2011 the company opened its first fashion store in London.
Read more about this topic: Mackintosh
Famous quotes containing the word revival:
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