Mariah Carey - Philanthropy and Other Activities

Philanthropy and Other Activities

Carey is a philanthropist who has donated time and money to organizations such as the Fresh Air Fund. She became associated with the Fund in the early 1990s, and is the co-founder of a camp located in Fishkill, New York, that enables inner-city youth to embrace the arts and introduces them to career opportunities. The camp was called Camp Mariah "for her generous support and dedication to Fresh Air children", and she received a Congressional Horizon Award for her youth-related charity work. Carey also donated royalties from her hits "Hero" and "One Sweet Day" to charities. She is well-known nationally for her work with the Make-A-Wish Foundation in granting the wishes of children with life-threatening illnesses, and in November 2006 she was awarded the Foundation's Wish Idol for her "extraordinary generosity and her many wish granting achievements". Carey has volunteered for the New York City Police Athletic League and contributed to the obstetrics department of New York Presbyterian Hospital Cornell Medical Center. A percentage of the sales of MTV Unplugged was donated to various other charities. In 2008, Carey was named Hunger Ambassador of the World Hunger Relief Movement. In February 2010, the song, "100%", which was originally written and recorded for the film, Precious, was used as one of the theme songs for the 2010 Winter Olympics, with all money proceeds going to Team USA.

One of Carey's most high-profile benefit concert appearances was on VH1's 1998 Divas Live special, during which she performed alongside other female singers in support of the Save the Music Foundation. The concert was a ratings success, and Carey participated in the Divas 2000 special. In 2007, the Save the Music Foundation honored Carey at their tenth gala event for her support towards the foundation since its inception. She appeared at the America: A Tribute to Heroes nationally televised fundraiser in the aftermath of the September 11 attacks, and in December 2001, she performed before peacekeeping troops in Kosovo. Carey hosted the CBS television special At Home for the Holidays, which documented real-life stories of adopted children and foster families, from the Wayback Machine on October 22, 2001. In 2005, Carey performed for Live 8 in London and at the Hurricane Katrina relief telethon "Shelter from the Storm". In August 2008, Carey and other singers recorded the charity single, "Just Stand Up" produced by Babyface and L. A. Reid, to support "Stand Up to Cancer". In March 2011, Carey's representative Cindi Berger stated that royalties for the song "Save The Day", which was written for her fourteenth studio album, will be donated to charities that create awareness to human rights issues. Berg also said that "Mariah has and continues to donate her time, money and countless hours of personal service to many organizations both here and abroad".

Declining offers to appear in commercials in the United States during her early career, Carey was not involved in brand marketing initiatives until 2006, when she participated in endorsements for Intel Centrino personal computers and launched a jewelry and accessories line for teenagers, Glamorized, in American Claire's and Icing stores. During this period, as part of a partnership with Pepsi and Motorola, Carey recorded and promoted a series of exclusive ringtones, including "Time of Your Life". She signed a licensing deal with the cosmetics company Elizabeth Arden, and in 2007, she released her own fragrance, "M". In 2007, Forbes named her as the fifth richest woman in entertainment, with an estimated net worth of US $270 million. In November 2011, it was reported that Carey's net worth was valued at more than $500 million. On November 29, 2010, she debuted a collection on HSN, the collection range included jewelry, shoes and fragrances. In November 2011, Carey was announced as the new global ambassador for Jenny Craig, following her weight loss with the program after giving birth to fraternal twins in April. Carey claims she lost 70-pound (32 kg) on the program.