Special Editions
In 2002 a 100th anniversary jar was released.
In February 2007 Marmite produced a limited edition Guinness Marmite of 300,000 250g jars of their yeast extract with 30% Guinness yeast. The Guinness Marmite has a more subtle and smoother taste. Although it is alcohol free, it still retains a noticeable hint of "Guinness" flavour. Its consistency is slightly less viscous than the normal Marmite.
In January 2008 a new special edition, Champagne Marmite, was released for Valentine's Day 2008. The limited-edition run of 600,000 units was initially released exclusively to Selfridges of London, then across the UK, from 21 January. With 0.3% champagne added to the recipe, the spread is effectively non-alcoholic, but does have a sweeter smell than the regular spread, a slightly lighter hue, and, like the Guinness edition, a runnier consistency than usual. The special edition also has a modified label in the shape of a heart with "I love you" instead of the regular Marmite logo, and is decorated with italic writing and cherubs. The lid has also been made a golden colour to match the label, and altered to emulate a champagne bottle. A new touch to the jar is a space on the back to write in the name of one's valentine onto the jar.
In 2009, a limited edition Marston's Pedigree Marmite was launched to celebrate the 2009 Ashes Cricket test series.
On 8 March 2010 Unilever released a specially-brewed extra-strong version of the spread called "Marmite XO", "XO" mimicking a grade of brandy known as Extra Old. Quotes from back of the jar include 'Marmite XO Extra Old' and 'Using four specially selected yeast sources, our master blender has crafted the secret Marmite recipe and matured it four times longer to create a Marmite so strong and full bodied it can only be for the most devoted of lovers'.
April 2012 saw the release of a special edition jar in commemoration of the Diamond Jubilee of Queen Elizabeth II. With the product renamed "Ma'amite," the redesigned label featured a colour scheme based upon the British Union Flag, the marmite and spoon logo replaced by a gold crown, and a red, rather than yellow, cap. The front label also declares "Made with 100% British Yeast". Coinciding with the 110th anniversary of the brand, production was limited to 300 thousand units.
For Christmas 2012 a gold limited edition, containing gold coloured flecks.
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