Mindset - Collective Mindsets

Collective Mindsets

Naturally, the question regarding the embodiment of a collective mindset comes to mind. Erikson's (1974) analysis of group-identities and what he calls a life-plan seems relevant here. He recounts the example of American Indians, who were meant to undergo a reeducation process meant to imbue a modern "life-plan" that aimed for a house and a richness expressed by a filled bank account. Erikson writes that the Indians' collective historic identity as buffalo hunters was oriented around such fundamentally different reasons/goals that even communication about the divergent "life plans" was itself difficult.

There is a double relation between the institution embodying for example an entrepreneurial mindset and its entrepreneurial performance. Firstly, an institution with an entrepreneurial philosophy will set entrepreneurial goals and strategies as a whole, but maybe even more importantly, it will foster an entrepreneurial milieu, allowing each entity to pursue emergent opportunities. In short, philosophical stance codified in the mind, hence as mindset, lead to a climate that in turn causes values that lead to practice.

Collective mindsets in this sense are described in such works as Hutchin's "Cognition in the wild" (1995), who analyzes a whole team of naval navigators as the cognitive unit or as computational system, or Senges' Knowledge entrepreneurship in universities (2007). There are also parallels to the emerging field of "collective intelligence" (e.g. (Zara, 2004)) and exploiting the "Wisdom of the crowds" (Surowiecki, 2005) of stakeholders. Zara notes that since collective reflection is more explicit, discursive, and conversational, it therefore needs a good ¿gestell?—especially when it comes to information and communication technology.