Monopolist Shutdown Rule
A monopolist should shut down when price is less than average variable cost for every output level. – in other words where the demand curve is entirely below the average variable cost curve. Under these circumstances at the profit maximum level of output (MR = MC) average revenue would be less than average variable costs and the monopolists would be better off shutting down in the short term.
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“The condition that gives birth to a rule is not the same as the condition to which the rule gives birth.”
—Friedrich Nietzsche (18441900)
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