Endorsements
At the age of 18, Harrison served as an ad print spokeswoman for Bongo Jeans and had a Tommy Hilfiger lipstick shade named after her.
In the years to come, she continued to receive endorsement deals. In 2001, she became a spokesperson for Iceberg jeans and featured in ad prints in magazines. Harrison signed an endorsement deal with Coca-Cola in 2002, which included appearances on TV commercials. She and then label mate Common recorded a cover version of Ed Harris' "Real Compared To What". The commercial made its debut in 2003 at the American Music Awards and featured Mýa in a 90-second commercial singing a jazzy cover version of the song alongside Chi-town rapper Common.
In early 2003, Mýa recorded an updated version of the Simon & Garfunkel classic hit "Feeling Groovy" for the new spring GAP television ads. The music for the spot was produced by Jimmy Jam & Terry Lewis. The new GAP commercials were produced by longtime GAP creative agency Laird & Partners and aired everywhere throughout March and April.
In 2004, Mýa performed the original theme song, "Everything or Nothing", for the latest video game in the Bond franchise – 007: Everything or Nothing. Mýa also appears in the game as the NSA agent sultry Bond girl "Mya Starling". Mýa co-wrote and co-produced the song with Randy Bugnitz and A&M president Ron Fair, and three variations of the theme appeared in the game.
In 2005, Motorola signed Mýa and eight other artists from every generation to appear in TV commercial; promoting its first iPod music phone; the Motorola rokr. The commercial starred pop icons Madonna and Iggy Pop alongside with Little Richard, Bootsy Collins, Amerie, Alanis Morissette and look-a-likes of Beethoven, Jimi Hendrix, and Notorious B.I.G.
On March 1, 2010, Escada announced that Mýa will host the celebration to introduce Escada's newest scent, Marine Groove, on March 13 in Miami Beach.The two-day event included a VIP party at South Beach's hottest nightclub, LIV. Select guests joined Mýa for an exclusive evening of dancing and libations. On Sunday afternoon, the celebration continued on the Venetian Lady Yacht in downtown Miami with a three-hour chartered yacht party.
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