Nielsen - Business

Business

  • The Nielsen Company (after Arthur Nielsen), a Dutch media conglomerate (formerly VNU); parent company of:
    • ACNielsen, a marketing research firm
    • Nielsen Media Research, the company that creates the Nielsen Ratings
      • Nielsen ratings, a rating system used to gauge television viewing habits in the United States
    • Nielsen Broadcast Data Systems, a service also known as BDS that tracks monitored radio, television and internet airplay of songs

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