Penélope Cruz - Public Image

Public Image

The most difficult thing in the world is to start a career known only for your looks, and then to try to become a serious actress. No one will take you seriously once you are known as the pretty woman.

In 2006, Cruz became spokesmodel for the French beauty company, L'Oréal, to promote products such as the L'Oréal Paris hair dye Natural Match and L'Oreal mascara products. She receives $2 million a year for her work for the company. Cruz has appeared in print ads for Mango and had a contract with Ralph Lauren in 2001. Cruz and her sister designed their second collection for Mango in 2007. It was inspired by Brigitte Bardot and summers in St Tropez.

Cruz ranked as No. 58 in Maxim's "Hot 100" of 2007 list, and was chosen by Empire magazine as being one of the 100 Sexiest Movie Stars in the world. Cruz was also ranked on Askmen.com's Most Desirable Women of 2008 at No. 26, in 2009 at No. 25, and in 2010 at No. 7. In April 2010, she replaced Kate Winslet as the new face and ambassador of Lancôme's Trésor fragrance. Lancôme has signed Cruz as the brand's third superstar spokesmodel, along with Julia Roberts and Winslet. The campaign was shot by Mario Testino at Paris's Hotel de Crillon and debuted in the fall 2010.

In 2010, Cruz was a guest editor for the French Vogue magazine, focusing on larger-size models in a provocative photo shoot. Vanity Fair asked them to pose for a Hollywood issue in 2010. Almodóvar described her as his muse. On the cover of Spanish Vogue's December 2010 issue, she agreed to be photographed by fashion photographer Peter Lindbergh only if her pregnancy was not shown. In 2011, The Telegraph reported the most sought after body parts of the rich and famous revealed by two Hollywood plastic surgeons who carried out a survey among their patients to build up the picture of the perfect woman. Under the category of the most sought after body shape, Penélope Cruz, known for her voluptuous figure, was voted as having the top body. Men's Health ranked her at No. 32. on their "100 Hottest Women of All-Time" list.

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