Sponsorships
In 1913, in celebration of the 100th anniversary of the independence of the Netherlands, Philips founded Philips Sport Vereniging (Philips Sports Club, now commonly known as PSV). The club is active in numerous sports, but is now best known for its football team, PSV Eindhoven, and swimming team. Philips owns the naming rights to Philips Stadion in Eindhoven, which is the home ground of PSV Eindhoven.
Outside of the Netherlands, Philips sponsors and has sponsored numerous sport clubs, sport facilities and events. In November 2008 Philips renewed and extended its F1 partnership with AT&T Williams. Philips owns the naming rights to the Philips Arena in Atlanta, Georgia and to the Philips Championship, the premier basketball league in Australia, traditionally known as the National Basketball League. From 1988 to 1993 Philips was the prinicpal sponsor of the Australian rugby league team The Balmain Tigers.
Outside of sports Philips sponsors the international Philips Monsters of Rock festival.
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