Political Party - Colours and Emblems For Parties

Colours and Emblems For Parties

Main article: see Political colour and List of political party symbols

Generally speaking, over the world, political parties associate themselves with colors, primarily for identification, especially for voter recognition during elections. Conservative parties generally use blue or black. Pink sometimes signifies moderate socialist. Yellow is often used for libertarianism or classical liberalism, due to yellow being the color of gold, which signifies the gold standard. Red often signifies communist or socialist parties.

Green is the color for green parties, Islamist parties and Irish republican parties. Orange is sometimes a color of nationalism, such as in the Netherlands, in Israel with the Orange Camp or with Ulster Loyalists in Northern Ireland; it is also a color of reform such as in Ukraine. In the past, Purple was considered the color of royalty (like white), but today it is sometimes used for feminist parties. White also is associated with nationalism. "Purple Party" is also used as an academic hypothetical of an undefined party, as a centralist party in the United States (because purple is created from mixing the main parties' colours of red and blue) and as a highly idealistic "peace and love" party -- in a similar vein to a Green Party, perhaps. Black is generally associated with fascist parties, going back to Benito Mussolini's blackshirts, but also with Anarchism. Similarly, brown is sometimes associated with Nazism, going back to the Nazi Party's tan-uniformed storm troopers.

Color associations are useful for mnemonics when voter illiteracy is significant. Another case where they are used is when it is not desirable to make rigorous links to parties, particularly when coalitions and alliances are formed between political parties and other organizations, for example: Red Tory, "Purple" (Red-Blue) alliances, Red-green alliances, Blue-green alliances, Traffic light coalitions, Pan-green coalitions, and Pan-blue coalitions.

Political color schemes in the United States diverge from international norms. Since 2000, red has become associated with the right-wing Republican Party and blue with the left-wing Democratic Party. However, unlike political color schemes of other countries, the parties did not choose those colors; they were used in news coverage of 2000 election results and ensuing legal battle and caught on in popular usage. Prior to the 2000 election the media typically alternated which color represented which party each presidential election cycle. The color scheme happened to get inordinate attention that year, so the cycle was stopped lest it cause confusion the following election.

The emblem of socialist parties is often a red rose held in a fist. Communist parties often use a hammer to represent the worker, a sickle to represent the farmer, or both a hammer and a sickle to refer to both at the same time.

The emblem of Nazism, the swastika or "hakenkreuz", has been adopted as a near-universal symbol for almost any organized white supremacist group, even though it dates from more ancient times.

Symbols can be very important when the overall electorate is illiterate. In the Kenyan constitutional referendum, 2005, supporters of the constitution used the banana as their symbol, while the "no" used an orange.