Style Trademarks and Logo
A Native American headdress was used as a logo until 1956. This was updated to the currently used Native American red arrowhead design for 1957. The arrowhead logo is also known as the Dart.
Besides the logo, another identifying feature of Pontiacs were their "Silver Streaks"—one or more narrow strips of stainless steel which extended from the grille down the center of the hood. Eventually they extended from the rear window to the rear bumper as well, and finally; along the tops of the fins. Although initially a single band, this stylistic trademark doubled to two for 1955 - 1956. The Streaks were discontinued the same year the Indian Head emblems were; 1957.
Other long-familiar styling elements were the split grille design (from 1959 onward), pointed 'arrowhead' nose (in the 1960s and 70s), and "grilled-over" (in the 1960s), or multiple-striped taillights. This later feature originated with the 1963 Grand Prix, and although the '62 Grand Prix also had rear grillework, the taillight lenses were not behind it. Less longstanding but equally memorable is the 'cladding' common on the doors and fenders of Pontiacs produced in the 1980s and 90s. Rather than minimizing the side bumper, Pontiac designers put two troughs going along the length. Reviews were generally negative but bumpers with this appearance were found on nearly all Pontiacs until the arrival of the G6. From 2004 onwards, new Pontiacs had cleaner, more premium styling, but retained the traditional split grille.
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Famous quotes containing the word style:
“A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.”
—Coco Chanel (1883–1971)