Pop Art - Italy

Italy

In Italy, Pop Art was known from 1964, and took place in different forms, such as the "Scuola di Piazza del Popolo" in Rome, with artists such as Mario Schifano, Franco Angeli, Giosetta Fioroni, Tano Festa and also some artworks by Piero Manzoni, Lucio Del Pezzo and Mimmo Rotella.

Italian Pop Art originated in 1950s culture, to be precise in the works of two artists: Enrico Baj and Mimmo Rotella, who have every right to be considered the forerunners of this scene. In fact, it was around 1958-59 that Baj and Rotella abandoned their previous careers – which might be generically defined as a non-representational genre despite being run through with post-Dadaism – to catapult themselves into a new world of images and the reflections on them which was springing up all around them. Mimmo Rotella's torn posters gained an ever more figurative taste, often explicitly and deliberately referring to the great icons of the times. Enrico Baj's compositions were steeped in contemporary kitsch, which was to turn out to be a gold mine of images and stimuli for an entire generation of artists.

The novelty lies in the new visual panorama, both inside the four domestic walls and out: cars, road signs, television, all the "new world." Everything can belong to the world of art, which itself is new. In this respect, Italian Pop Art takes the same ideological path as that of the International scene; the only thing that changes is the iconography and, in some cases, the presence of a more critical attitude to it. Even in this case, the prototypes can be traced back to the works of Rotella and Baj, both far from neutral in their relationship with society. Yet this is not an exclusive element; there is a long line of artists, from Gianni Ruffi to Roberto Barni, from Silvio Pasotti to Umberto Bignardi and Claudio Cintoli who take on reality as a toy, as a great pool of imagery from which to draw material with disenchantment and frivolity, questioning the traditional linguistic role models with a renewed spirit of "let me have fun" à la Aldo Palazzeschi.