Pornography - Economics

Economics

Revenues of the adult industry in the United States are difficult to determine. In 1970, a Federal study estimated that the total retail value of hardcore pornography in the United States was no more than $10 million.

In 1998, Forrester Research published a report on the online "adult content" industry estimating $750 million to $1 billion in annual revenue. As an unsourced aside, the Forrester study speculated on an industry-wide aggregate figure of $8–10 billion, which was repeated out of context in many news stories, after being published in Eric Schlosser's book on the American black market. Studies in 2001 put the total (including video, pay-per-view, Internet and magazines) between $2.6 billion and $3.9 billion.

A significant amount of pornographic video is shot in the San Fernando Valley, which has been a pioneering region for producing adult films since the 1970s, and has since become home for various models, actors/actresses, production companies, and other assorted businesses involved in the production and distribution of pornography.

The pornography industry has been considered influential in deciding format wars in media, including being a factor in the VHS vs. Betamax format war (the videotape format war) and in the Blu-ray vs. HD DVD format war (the high-def format war).