Pricing - Pricing Mistakes

Pricing Mistakes

Many companies make common pricing mistakes. Bernstein's article "Supplier Pricing Mistakes" outlines several which include:

  • Weak controls on discounting
  • Inadequate systems for tracking competitor selling prices and market share
  • Cost-Up pricing
  • Price increases poorly executed
  • Worldwide price inconsistencies
  • Paying sales representatives on dollar volume vs. addition of profitability measures

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