Regional Variation

A regional variation generally refers to times when a radio station or television station simultaneously broadcasts different programmes, continuity or adverts to different parts of its coverage area. This may be so as to provide programming specific to a particular region, such as local news or may be so as to allow advertisements to be targeted to a particular area.

Some regional variations are the consequence of a federal style television network or radio network where a local station is part of a larger broadcast network and broadcasts the network's programmes some of the time and its own programming the rest of the time. The latter is therefore sometimes considered a regional variation. Examples of this include the UK's ITV network throughout much of its history, and American network affiliate stations.

Regional variation is also a common term used in British television listings publications, such as magazines and newspapers, to show the different programmes broadcast in different areas of the country.