Reputation of a social entity (a person, a group of people, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in education, business, and online communities.
Reputation may be considered as a component of identity as defined by others.
Reputation is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.
Read more about Reputation: A Cognitive View of Reputation, Online Reputation, Reputation As Extension of Ego
Famous quotes containing the word reputation:
“Hope is the only universal liar who never loses his reputation for veracity.”
—Robert Green Ingersoll (1833–1899)
“The reputation of generosity is to be purchased pretty cheap; it does not depend so much upon a man’s general expense, as it does upon his giving handsomely where it is proper to give at all. A man, for instance, who should give a servant four shillings, would pass for covetous, while he who gave him a crown, would be reckoned generous; so that the difference of those two opposite characters, turns upon one shilling.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
““What have I earned for all that work,” I said,
“For all that I have done at my own charge?
The daily spite of this unmannerly town,
Where who has served the most is most defamed,
The reputation of his lifetime lost
Between the night and morning....””
—William Butler Yeats (1865–1939)