Rephotography
Re-photography uses appropriation as its own focus: artists pull from the works of others and the worlds they depict to create their own work. Appropriation art became popular in the late 1970s. Other appropriation artists such as Sherrie Levine, Louise Lawler, Vikky Alexander, Cindy Sherman, Barbara Kruger and Mike Bidlo also became prominent in the East Village in the 1980s.
During the early period of his career, Prince worked in Time magazine's tear sheets department. At the end of each work day, he would be left with nothing but the torn out advertising images from the eight or so magazines owned by Time-Life. On the topic of found photographs, Prince said, "Oceans without surfers, cowboys without Marlboros…Even though I’m aware of the classicism of the images. I seem to go after images that I don’t quite believe. And, I try to re-present them even more unbelievably."
Prince had very little experience with photography, but he has said in interviews that all he needed was a subject, the medium would follow, whether it be paint and brush or camera and film. He compared his new method of searching out interesting advertisements to "beachcombing." His first series during this time focused on models, living room furniture, watches, pens, and jewelry. Pop culture became the focus of his work.
Read more about this topic: Richard Prince, Career