Brands
Roland markets products under a number of brand names, each of which are used on products geared toward a different niche.
- The Roland brand is used on a wide range of products including synthesizers, digital pianos, electronic drum systems, dance/DJ gear, guitar synthesizers, amplifiers, and recording products.
- BOSS is a brand used for products geared toward guitar players and is used for guitar pedals, effects units, rhythm and accompaniment machines, and portable recording equipment.
- Edirol is a line of professional video-editing and video-presentation systems, as well as portable digital audio recorders. Edirol also has Desktop Media (DTM) products, more production-oriented, and include computer audio interfaces, mixers, and speakers. Following Roland's purchase of a controlling interest in Cakewalk Software, most of the division's products were re-branded as Cakewalk products.
- RSS is a line of commercial audio products including the V-Mixing System.
- Rodgers was founded in 1958 as an organ company and survives today as a subsidiary of Roland, still manufacturing high-quality electric, electronic, and pipe organs.
- Cakewalk music software company is a long-term partner of Roland’s. In January 2008, Roland announced the purchase of controlling interest in the company.
- Roland DG produces computerized plotters, vinyl cutters, and printers for the production of commercial signwork and point-of-sale materials.
At one point, Roland acquired the then-defunct Rhodes name, and released a number of digital keyboards bearing the Rhodes brand, but it no longer owns the name. The late Harold Rhodes regained the right to the name in 2000. Rhodes was dissatisfied with Roland's treatment of the marque, and had plans to re-introduce his iconic electric piano, but died before he was able to bring it to market.
Read more about this topic: Roland Corporation
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