Ronald Perelman - Controversy - Greenmail

Greenmail

In the late 1980s, Perelman was repeatedly accused of engaging in greenmail. "Greenmail" is when someone buys a large block of a company's stock and threatens to take over the company unless he is paid a substantial premium over his purchase price. In the case of someone such as Perelman or Carl Icahn with a reputation as a corporate raider, the mere act of buying up shares could send a company into a panic and investors into a buying frenzy. Perelman insists he seriously intended to buy every corporation he bought into.

He was first accused of greenmail in late 1986 during a run at CPC International when he bought 8.2% of CPC at around $75 a share and indirectly sold it back to CPC through Salomon Brothers a month later at 88.5 a share for a $40 million profit. Both CPC and Perelman denied it was greenmail despite appearances to the contrary, including what looked like an artificial price increase by Salomon shortly before they sold Perelman's shares.

Transworld, a company Perelman already held 15% of, was spooked by his taking of greenmail and instituted a variety of anti-takeover measures while preemptively putting themselves up onto the auction block to avoid a Perelman takeover. Whatever his intentions may have been, he never acted on them. As a part of Transworld's restructuring in 1988, he sold his stake.

The third charge of greenmailing levied against him was the best-known and stemmed from his attempt to purchase Gillette in November 1986. Perelman opened negotiations with a bid of $4.12 billion. Gillette responded with an unsuccessful lawsuit and public insinuations of insider trading. Perelman accumulated 13.8% of Gillette before he made what he would later call the worst decision he ever made and sold his stake to Gillette later that month for a $34 million profit. Gillette had put word out that Ralston Purina had agreed to buy a 20% block of stock, making any attempt by Perelman to buy Gillette much more difficult.

Perelman decided to sell his share to Ralston Purina, but before he did so Gillette's executives called him up, asking if he'd sell his shares to them and they'd sell the shares to Ralston Purina. He sold his shares to Gillette, Ralston backed out of the deal, and Perelman was left feeling a little foolish for having been tricked into taking greenmail. Undeterred by the agreement he signed declaring he wouldn't attempt a hostile takeover of Gillette for at least 10 years, he waited until June 1987 to attempt a friendly takeover. Opening bidding at $4.66 billion, Perelman gradually upped his bid over the following months to $5.7 billion to no avail. Gillette's management had no interest in selling, insisting they were worth at least $55 a share. In October 1987, Perelman finally gave up and withdrew his offer.