Run–D.M.C. - Legacy | Technology Trends

Legacy

Allmusic.com's Stephen Thomas Erlewine states that "...More than any other hip-hop group, Run-D.M.C. are responsible for the sound and style of the music." Musically, they moved hip hop and rap music away from the funk and disco-oriented sound of its beginnings, into an altogether new and unique sonic imprint. Their sound is directly responsible for intentionally transforming rap music from dance-and club-oriented funk grooves like "Rapper's Delight" and "The Breaks" to an aggressive, less-danceable approach. Characterized by sparse, hard-hitting beats—as typified on hits like "It's Like That", and "Peter Piper"—this would form the foundation of hardcore hip hop (particularly hardcore East Coast hip hop).

As such, Run–D.M.C. is considered the originators of the style, and hardcore hip hop would dominate the next two decades of rap music, from the bombastic, noisy sound of Public Enemy and stripped minimalism of Boogie Down Productions to the thump of early Wu-Tang Clan and Nas. Their influence was not limited to the East Coast, however. L.A.'s N.W.A., on their landmark 1988 album Straight Outta Compton, showed heavy influences from Tougher Than Leather-era Run–D.M.C., and Chicano rap act Cypress Hill were definitely influenced by Run–D.M.C.'s fusion of rap and rock.

Early on, the group rarely sampled and rarely looped anything over their skeletal beats, and the funky minimalism of major producers, such as Timbaland and The Neptunes, is drawn from Run–D.M.C.'s fundamental sound. Rap rock fusion proved to be influential among rock artists, with '80s bands like Faith No More, Anthrax (whose collaboration with Public Enemy on "Bring the Noise" was directly influenced by "Walk This Way") and the Red Hot Chili Peppers adding elements of rap to alternative rock and heavy metal. Most notably, the rap rock genre became popular in the late 1990s, with bands like Rage Against the Machine, KoRn, Sublime, Limp Bizkit, Linkin Park and, most recently, Hollywood Undead gaining worldwide popularity by furthering Run–D.M.C.'s template of aggressive rhymes over hard rock riffs.

Aesthetically, they changed the way rappers presented themselves. Onstage, Old school rappers had previously performed in flashy attire and colorful costumes, typically had a live band and, in the case of acts like Whodini, had background dancers. Run–D.M.C. performed with only Run and DMC out front, and Jam-Master Jay on the turntables behind them, in what is now considered the 'classic' hip hop stage setup: two turntables and microphones. They embraced the look and style of the street by wearing jeans, lace-less Adidas sneakers, and their trademark black fedoras. The group shunned both the over-the-top wardrobe of previous rap stars like the Furious Five and Afrika Bambaataa, and the silk-shirted, jheri curled, ladies' man look of rappers like Kurtis Blow and Spoonie Gee. Followers of their style included LL Cool J and the Beastie Boys; seemingly overnight, rappers were wearing jeans and sneakers instead of rhinestones and leather outfits. From Adidas track suits and rope chains to baggy jeans and Timberland footwear, hip hop's look remained married to the styles of the street.

According to the Rolling Stone Encyclopedia of Rock & Roll:

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Run-D.M.C. took hardcore hip-hop from an underground street sensation to a pop-culture phenomenon. Although earlier artists, such as Grandmaster Flash and the Sugar Hill Gang, made rap's initial strides on the airwaves, it was Run-D.M.C. that introduced hats, gold chains, and untied sneakers to youth culture's most stubborn demographic group: young white male suburban rock fans. In the process, the trio helped change the course of popular music, paving the way for rap's second generation.

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Historically, the group achieved a number of notable firsts in hip hop music and are credited with being the act most responsible for pushing hip hop into mainstream popular music, initiating its musical and artistic evolution and enabling its growth as a global phenomenon. Run–D.M.C. is the first rap act to have reached a number of major accomplishments:

A No. 1 R&B charting rap album
The second rap act to appear on American Bandstand (the Sugar Hill Gang appeared first on the program in 1981)
The first rap act to chart in the Top 40 of the Billboard Hot 100 more than once
The first rap artist with a Top 10 pop charting rap album
The first rap artist with gold, platinum, and multi-platinum albums
The first rap act to appear on the cover of Rolling Stone magazine
(one of) The first rap act(s) to receive a Grammy Award nomination
The first rap act to make a video appearance on MTV
The first rap act to perform at a major arena
Signed to a major product endorsement deal (Adidas)
The second rap act to be inducted into the Rock and roll hall of fame