Russ - Russ Cards

Russ Cards

Russ cards (russekort) are mock business cards that the russ will hand out to anyone that asks for them. They contain a picture, contact details, and a slogan. Usually the picture is either a funny picture of the graduate him or herself, or a drawing, picture of a celebrity, or other funny picture. The name and contact details are usually spoofs, and the slogan is a joke.

Russ will exchange such cards for fun and to remember other russ they are introduced to during the festivities. Having a large collection of other russ' cards is a status marker, as it is regarded as a sign of popularity, especially cards from members of the opposite sex. Since the extensive festivities of the russefeiring is an excellent opportunity to meet members of the opposite sex, it is common for the cards to sport lewd jokes or suggestive remarks.

However, such cards are also very attractive to preschoolers and primary school kids, who collect them and barter them. This has led some parents to speak out against lewd content on russ cards. As a consequence, a few russ carry two sets of cards: One designed for kids, and one designed for adults and other russ.