Revival
After his death in 1917, Joplin's music and ragtime in general waned in popularity as new forms of musical styles, such as jazz and novelty piano, emerged. Even so, jazz bands and recording artists such as Tommy Dorsey in 1936, Jelly Roll Morton in 1939 and J. Russell Robinson in 1947 released recordings of Joplin compositions. "Maple Leaf Rag" was the Joplin piece found most often on 78 rpm records.
In the 1960s, a small-scale reawakening of interest in classic ragtime was underway among some American music scholars such as Trebor Tichenor, William Bolcom, William Albright and Rudi Blesh. Audiophile Records released a two record set, The Complete Piano Works of Scott Joplin, The Greatest of Ragtime Composers, performed by Knocky Parker, in 1970.
In 1968, Bolcom and Albright interested Joshua Rifkin, a young musicologist, in the body of Joplin's work. Together, they hosted an occasional ragtime-and-early-jazz evening on WBAI radio. In November 1970, Rifkin released a recording called Scott Joplin: Piano Rags on the classical label Nonesuch. It sold 100,000 copies in its first year and eventually became Nonesuch's first million-selling record. The Billboard "Best-Selling Classical LPs" chart for September 28, 1974 has the record at number 5, with the follow-up "Volume 2" at number 4, and a combined set of both volumes at number 3. Separately both volumes had been on the chart for 64 weeks. In the top 7 spots on that chart, 6 of the entries were recordings of Joplin's work, three of which were Rifkin's. Record stores found themselves for the first time putting ragtime in the classical music section. The album was nominated in 1971 for two Grammy Award categories: Best Album Notes and Best Instrumental Soloist Performance (without orchestra). Rifkin was also under consideration for a third Grammy for a recording not related to Joplin, but at the ceremony on March 14, 1972, Rifkin did not win in any category. He did a tour in 1974, which included appearances on BBC Television and a sell-out concert at London's Royal Festival Hall. In 1979 Alan Rich in the New York Magazine wrote that by giving artists like Rifkin the opportunity to put Joplin's music on disk Nonesuch Records "created, almost alone, the Scott Joplin revival."
In January 1971, Harold C. Schonberg, music critic at the New York Times, having just heard the Rifkin album, wrote a featured Sunday edition article entitled "Scholars, Get Busy on Scott Joplin!" Schonberg's call to action has been described as the catalyst for classical music scholars, the sort of people Joplin had battled all his life, to conclude that Joplin was a genius. Vera Brodsky Lawrence of the New York Public Library published a two-volume set of Joplin works in June 1971, entitled The Collected Works of Scott Joplin, stimulating a wider interest in the performance of Joplin's music.
In mid-February 1973 under the direction of Gunther Schuller, The New England Conservatory Ragtime Ensemble recorded an album of Joplin's rags taken from the period collection "Standard High-Class Rags" called Joplin: The Red Back Book. The album won a Grammy Award as Best Chamber Music Performance in that year, and went on to become Billboard magazine's Top Classical Album of 1974. The group subsequently recorded two more albums for Golden Crest Records: More Scott Joplin Rags in 1974 and The Road From Rags To Jazz in 1975.
In 1973, film producer George Roy Hill contacted Schuller and Rifkin separately, asking each man to write the score for a film project he was working on: The Sting. Both men turned down the request because of previous commitments. Instead Hill found Marvin Hamlisch available, and brought him into the project as composer. Hamlisch lightly adapted Joplin's music for the The Sting, for which he won an Academy Award for Best Original Song Score and Adaptation on April 2, 1974. His version of "The Entertainer" reached number 3 on the Billboard Hot 100 and the American Top 40 music chart on May 18, 1974, prompting The New York Times to write, "the whole nation has begun to take notice". Thanks to the film and its score, Joplin's work became appreciated in both the popular and classical music world, becoming (in the words of music magazine Record World), the "classical phenomenon of the decade". Rifkin later said of the film soundtrack that Hamlisch lifted his piano adaptations directly from Rifkin's style and his band adaptations from Schuller's style. Schuller said Hamlisch "got the Oscar for music he didn't write (since it is by Joplin) and arrangements he didn't write, and 'editions' he didn't make. A lot of people were upset by that, but that's show biz!"
On October 22, 1971, excerpts from Treemonisha were presented in concert form at Lincoln Center with musical performances by Bolcom, Rifkin and Mary Lou Williams supporting a group of singers. Finally, on January 28, 1972, T.J. Anderson's orchestration of Treemonisha was staged for two consecutive nights, sponsored by the Afro-American Music Workshop of Morehouse College in Atlanta, with singers accompanied by the Atlanta Symphony Orchestra under the direction of Robert Shaw, and choreography by Katherine Dunham. Schonberg remarked in February 1972 that the "Scott Joplin Renaissance" was in full swing and still growing. In May 1975, Treemonisha was staged in a full opera production by the Houston Grand Opera. The company toured briefly, then settled into an eight-week run in New York on Broadway at the Palace Theater in October and November. This appearance was directed by Gunther Schuller, and soprano Carmen Balthrop alternated with Kathleen Battle as the title character. An "original Broadway cast" recording was produced. Because of the lack of national exposure given to the brief Morehouse College staging of the opera in 1972, many Joplin scholars wrote that the Houston Grand Opera's 1975 show was the first full production.
1974 saw the Royal Ballet, under director Kenneth MacMillan, create Elite Syncopations a ballet based on tunes by Joplin and other composers of the era. That year also brought the premiere by the Los Angeles Ballet of Red Back Book, choreographed by John Clifford to Joplin rags from the collection of the same name, including both solo piano performances and arrangements for full orchestra.
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