Animation Studio: 1940–1946
For an entire decade, Charles Mintz distributed his Krazy Kat, Scrappy, and Color Rhapsody animated film shorts through Columbia Pictures. When Mintz became indebted to Columbia in 1939, he ended up selling his studio to them. Under new management, the studio assumed a new name, Screen Gems. The name was derived from an early Columbia Pictures slogan, "Gems of the Screen", itself a takeoff on the song "Columbia, the Gem of the Ocean". Jimmy Bronis, Mintz's production manager became the studio head, but was shortly replaced by Mintz's brother-in-law, George Winkler. After this, Columbia decided to "clean house" by ousting the bulk of the staff (including Winkler) and hiring creative cartoonist, Frank Tashlin. After Tashlin's short stay came Dave Fleischer, formerly of the Fleischer Studios, and after several of his successors came Ray Katz and Henry Binder from Warner Bros. Cartoons (previously Leon Schlesinger Productions). Animators, directors, and writers at the series included people such as Art Davis, Sid Marcus, Bob Wickersham, and, during its latter period, Bob Clampett.
Like most studios, the Screen Gems studio had several established characters on their roster. These included Flippity and Flop, Willoughby Wren, and Tito and His Burrito. However, the most successful characters the studio had were The Fox and the Crow, a comic duo of a refined Fox and a street-wise Crow.
Screen Gems is also notable for being, in an attempt to keep costs low, the last American animation studio to stop producing black and white cartoons. The final black-and-white Screen Gems shorts appeared in 1946, over three years after the second-longest holdouts (Famous Studios and Leon Schlesinger Productions). During that same year, the studio shut its doors for good, though their animation output continued to be distributed until 1949.
The Screen Gems cartoons were only moderately successful when compared to those of Disney, Warner Bros., and MGM. The studio's purpose was assumed by an outside producer, United Productions of America (UPA), whose cartoons, including Gerald McBoing Boing and the Mr. Magoo series, were major critical and commercial successes.
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