Merchandising
Current licensees include Procter & Gamble (Pampers diapers), Fisher-Price, Nakajima USA, Build-A-Bear Workshop (Build-An-Elmo, Build-A-Cookie Monster, And Build-A-Big Bird), GUND, Hasbro (Sesame Street Monopoly), Wooly Willy, Betty Crocker (Elmo Fruit Snacks), C&D Visionary (air freshners) and Children's Apparel Network. Former licences include Applause, Child Dimension, Gibson Greetings, Gorham Fine China, Ideal Toys, Milton Bradley Company, Nintendo, Palisades Toys, Questor, Radio Shack, Tyco, and the Western Publishing Company. Creative Wonders (a partnership between ABC and Electronic Arts) produced Sesame Street software for the Macintosh, since at least 1995 and on the PC since 1996; Atari produced Sesame Street games in 1983. Before going bankrupt, Palisades Toys was to release a line of deluxe series action figures, for adults, as part of Sesame Workshop's push to expand into retro products for teens and adults. Only a Super Grover figure was distributed to conventioneers.
The Sesame Beginnings line, launched in mid-2005, consists of apparel, health and body, home, and seasonal products. The products in this line are designed to accentuate the natural interactivity between infants and their parents. Most of the line is exclusive to a family of Canadian retailers that includes Loblaws, Fortinos, and Zehrs.
As a non-profit organization, a percentage of the money from any Sesame Workshop product goes to help fund Sesame Street or its international co-productions.
Barrio Sésamo, Plaza Sésamo, Sesamstraße, Sesame English and Sesamstraat have all had merchandise of their local characters. Shalom Sesame videos and books have also been released.
In 2004, Copyright Promotions Licensing Group (CPLG) became Sesame Workshop's licensing representative for The Benelux, adding to their United Kingdom representation.
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