SSNs Invalidated By Use in Advertising
SSNs used in advertising have rendered those numbers invalid. One famous instance of this occurred in 1938 when the E. H. Ferree Company in Lockport, New York, decided to promote its product by showing how a Social Security card would fit into its wallets. A sample card, used for display purposes, was placed in each wallet, which was sold by Woolworth and other department stores across the country. The wallet manufacturer's vice president and treasurer Douglas Patterson thought it would be clever to use the actual SSN of his secretary, Hilda Schrader Whitcher.
Even though the card was printed in red (the real card is printed in blue) and had "Specimen" printed across the front, many people used the SSN. The Social Security Administration's account of the incident also claims that the fake card was half the size of a real card, despite a miniature card's being useless for its purpose and despite Whitcher's holding two cards of apparently identical size in the accompanying photograph. Over time, the number that appeared (078-05-1120) has been claimed by a total of over 40,000 people as their own. The SSA initiated an advertising campaign stating that it was incorrect to use the number. (Hilda Whitcher was issued a new SSN.) However, the number was found to be in use by 12 individuals as late as 1977.
Read more about this topic: Social Security Number
Famous quotes containing the words invalidated and/or advertising:
“A man’s friendships are, like his will, invalidated by marriage—but they are also no less invalidated by the marriage of his friends.”
—Samuel Butler (1835–1902)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)