Slogans
For many years, Stater Bros. Markets didn't have an official corporate slogan (the unofficial phrase was "It's our meat that made us famous"), but that changed in the early 1990s when "The Low-Priced Leader in the Heartland" was introduced as the new official slogan (later changed to the current "The Low-Priced Leader in Your Hometown", now supplanted by an "unofficial" slogan: "An American Tradition To Serve Your Family Well"). As of 2009, the slogan has been replaced with a lengthy phrase with an emphasis on rhymed words. Found on almost every single plastic bag: "Lowering Prices Everyday to Help You Save on What You Pay!" was the most recent slogan(until January 2012);currently, the slogan is "Where you Always Get More...For Less".
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Famous quotes containing the word slogans:
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)