Marketing Strategies
Telus advertising has been noted for its use of whimsical, nature-themed imagery and the slogan, 'The Future is Friendly'. Many of the company's television, outdoor, in-store, and print ads feature animals including pot-bellied pigs, rabbits, a tree frog, a monkey, a lizard, a duck, fish, a hedgehog, a meerkat, an owl, and lately have been focusing on pygmy goats. Beyond traditional media, Telus has also extended its brand imagery to both its website and its online advertising. The foundations of the Telus brand originated with Clearnet Communications, including its colours, use of animal motifs and the "the future is friendly" word tag, which was developed and started by Clearnet in the late 1990s. The official Telus colours are green and purple.
Read more about this topic: Telus
Famous quotes containing the word strategies:
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)