Popular Reception
The town of Breckenridge, Colorado hosts a week-long festival called "Ullr Fest" each year in January, featuring numerous events designed to win his favor in an effort to bring snow to the historic ski town. Breck Ullr Fest was first held in 1962.
Ullr is one of the incarnated gods in the New Zealand comedy/drama The Almighty Johnsons. The part of Mike Johnson/Ullr is played by Tim Balme.
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