Urban Legend - Propagation and Belief

Propagation and Belief

Like older legends and myths, these narratives can rarely be traced to a source. Moreover, as Jan Brunvand pointed out antecedent legends including some of the motifs, themes and symbolism of these urtexts can readily be identified. Cases in which there is some likelihood that at least a partial inspiration has been located include "The Death Car," traced by Richard Dorson to Michigan, United States; "the Solid Cement Cadillac" and the possible origin of "The Hook" in the 1946 series of Lovers' Lane murders in Texarkana, Texas, USA. The urban legend that Coca-Cola developed the drink Fanta to sell in Nazi Germany without public backlash originated as the actual tale of German Max Keith, who invented the drink and ran Coca-Cola's operations in Germany during World War II.

The teller of an urban legend may claim it happened to a friend, which serves to personalize, authenticate and enhance the power of the narrative. Many urban legends depict horrific crimes, contaminated foods or other situations which would affect many people. Anyone believing such stories might feel compelled to warn loved ones. Not seldom, news organizations, school officials and even police departments have issued warnings concerning the latest threat. In the "Lights Out" rumor, street gang members would drive without headlights until a compassionate motorist responded with the traditional flashing of headlights, whereupon a new gang member would be required to murder the citizen as a requirement of initiation. A fax received at the Nassau County, Florida fire department was forwarded to police, and from there to all city departments. Even the Minister of Defence for Canada was taken in by the same legend; he forwarded an urgent security warning to all Ontario Members of Parliament.

Many urban legends are essentially extended jokes, told as if they were true events. Urban legends typically include one or more common elements: the legend is retold on behalf of the original witness or participant; dire warnings are often given for those who might not heed the advice or lesson contained therein (this is a typical element of many e-mail phishing scams); and it is often touted as "something a friend told me," while the friend is identified by first name only or not identified at all. One of the classic hallmarks of false urban legends is a lack of specific information regarding the incident, such as names, dates, locations, or similar information.

Persistent urban legends, however unlikely, often maintain at least a degree of plausibility, for instance a serial killer deliberately hiding in the back seat of a car. One such example since the 1970s has been the recurring rumor that the Procter and Gamble Company was associated with Satan worshippers because of details within its nineteenth-century trademark. The legend interrupted the company's business to the point it stopped using the trademark.