The clay earth of Urbino, which still supports industrial brickworks, supplied a cluster of earthenware manufactories (botteghe) making the tin-glazed pottery known as maiolica. Simple local wares were being made in the 15th century at Urbino, but after 1520 the Della Rovere dukes, Francesco Maria I della Rovere and his successor Guidobaldo II, encouraged the industry, which exported wares throughout Italy, first in a manner called istoriato using engravings after Mannerist painters, then in a style of light arabesques and grottesche after the manner of Raphael's stanze at the Vatican. Other centers of 16th century wares in the Duchy of Urbino were at Gubbio and Castel Durante. The great name in Urbino majolica was that of Nicolo Pillipario's son Guido Fontana.
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