Business Strategy
In July 2009, it was announced that Vestas' operations on the Isle of Wight in England would close due to lack of demand, affecting 525 jobs there and 100 jobs in Southampton. Approximately 25 workers at the wind turbine factory on the island occupied the administration offices in protest on 20 July 2009, demanding nationalisation to save their jobs.
In August 2009 Vestas hired more than 5,000 extra workers for its new factories in China, the United States, and Spain. The company said it was "expanding heavily in China and the US because these markets were growing the fastest, in contrast to the sluggish pace of wind farm development in the UK".
As part of this gradual shift in production away from Europe and towards China and the US, in October 2010, the company announced it was closing 5 factories in Denmark and Sweden, with the loss of 3000 jobs.
In November 2010, Vestas shut down the 70-person staff advisory department 'Vestas Excellence', responsible for securing competitiveness, handling suppliers, Quality Assurance and globalization.
Vestas claims a strategy of focusing on customers and quality rather than turbine price and market share.
In January 2011, Vestas won the $1.5m (£940,000) Zayed Future Energy Prize in Abu Dhabi. As of 2011, Vestas wind turbines generate enough electricity to provide for 21 million people.
Read more about this topic: Vestas
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