Sales and Market Share
In 2010, Volkswagen Group's largest single country market was China with 1,924,649 units delivered, followed by Germany with 1,038,596 units. Divided by regions, Western Europe is the largest market of the Volkswagen Group with 2,902,948 units in 2010, followed by Asia-Pacific with 2,145,787 units and South America with 907,778 units delivered in 2010. Currently, Yanase Co., Ltd. is the exclusive retailer of all imported Volkswagen products (Volkswagen, Audi) to Japanese consumers, and has had the exclusive rights to do so since the end of World War II.
The worldwide ranking of automakers is compiled once per year by the International Organization of Motor Vehicle Manufacturers OICA. In 2010, the Volkswagen Group ranked third on the list with 7.3 million units produced globally.
| Top 3 Automakers Global, 2010 | ||
| Group | Units | share |
| Toyota | 8,557,351 | 11.0% |
| G.M. | 8,476,192 | 10.9% |
| Volkswagen | 7,341,065 | 9.4% |
| Top 3 automakers 2010 by global volume, based on OICA data. Market share based on OICA 2010 global total of 77,743,862 | ||
The European ranking of automakers is compiled monthly by the European Auto Manufacturers' Association ACEA. By the end of 2010, the Volkswagen Group was the number one automaker in Europe with 2.8 million units sold in the EU27. Volkswagen has held the top spot in Europe uninterrupted for more than two decades. By the middle of 2011, former global leader Toyota had fallen to place three, with GM first and Volkswagen second. However, the annual ranking is established once per year, with the OICA list usually published in late July or early August of the following year. Officially, the 2010 ranking will remain in place until the 2011 ranking is announced by summer of 2012.
| Top 3 Automakers EU27, 2010 | ||
| Group | Units | share |
| Volkswagen | 2,831,039 | 21.2 |
| PSA | 1,805,275 | 13.5 |
| RENAULT | 1,387,645 | 10.4 |
| Top 3 automakers 2010 by EU27 volume, based on ACEA data | ||
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