History
Waggener Edstrom was founded in 1983 by Melissa Waggener Zorkin and Pam Edstrom. Pam previously worked for Microsoft, which became one of the agency's first clients.
The firm acquired PR.com in 2001 and renamed it to OnPR, which later separated from Waggener in 2005. Later that year, the firm acquired consumer PR agency Maloney & Fox after working jointly with the firm on several Microsoft projects, such as the launch of Windows 95 and MSN internet services. Waggener Edstrom also moved its headquarters that year from Portland to Seattle and opened new offices in San Francisco, Paris, and Boston. The following year Waggener Edstrom acquired Hong Kong-based Shout Holdings, which was renamed to Shout Waggener Edstrom. Waggener opened an office in Brussels in 2006 in order to support the European Union. Waggener's Brussels office was later closed in March 2011.
Waggener experienced substantial staffing changes in 2009. There were several senior-level departures. To support the firm's digital practice, David Patton from The Wall Street Journal was hired, as well as David Mahlman and Jean-Louis Robadey. In 2010 and 2011 Waggener Edstrom opened offices in Africa, Delhi, Bangalore and Mumbai. In May 2012 Waggener acquired Patzer PR, a Munich-based healthcare consultancy. After the founders of Maloney & Fox departed, the brand was merged into Waggener Edstrom in 2013.
Read more about this topic: Waggener Edstrom Worldwide
Famous quotes containing the word history:
“There is no history of how bad became better.”
—Henry David Thoreau (1817–1862)
“These anyway might think it was important
That human history should not be shortened.”
—Robert Frost (1874–1963)
“Free from public debt, at peace with all the world, and with no complicated interests to consult in our intercourse with foreign powers, the present may be hailed as the epoch in our history the most favorable for the settlement of those principles in our domestic policy which shall be best calculated to give stability to our Republic and secure the blessings of freedom to our citizens.”
—Andrew Jackson (1767–1845)