Good Guys Era
In 1960, WMCA began promoting itself by stressing its on-air personalities, who were collectively known as the Good Guys. This was the era of the high-profile Top 40 DJ with an exuberant personality aimed at a certain audience segment. And with the advent of The Good Guys format, WMCA became much more "on top" of new music that was happening in the New York metro area. The Good Guys started to become known for "playing the hits." In the early 60s, the top 40 format was still young, and the field was crowded in NYC. Two major 50,000-watt stations, WMGM and WINS, had battled each other, playing pop music for years. Then in 1960, there was WABC, which also started featuring top 40 music. Ultimately, it was WMCA's earnest competition with rival WABC that brought about the defection of WMGM (early 1962) and then WINS (Spring 1965) to non-top 40 formats. There was so much attention on the high-profile WMCA-WABC battle that WINS and WMGM were each summarily forced to find a new niche.
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