World Hunger Relief Week
In 2007, the World Food Programme joined forces with YUM! Brands, the world’s largest restaurant company, to launch the first annual World Hunger Relief Week, a global campaign to increase awareness about hunger, engage volunteers, and raise critically needed funds to help WFP serve the world's areas of greatest need. World Hunger Relief Week 2007 leveraged the power of nearly 35,000 restaurants around the world, sparking a global movement to end hunger and generating an overwhelming outpouring of support from millions of customers, employees, franchisees and their families. Nearly one million Yum!, KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All American Food employees, franchisees and their families volunteered close to 4 million hours to aid hunger relief efforts in communities worldwide, while helping to raise $16 million throughout the World Hunger Relief Week initiative for the World Food Programme and other hunger relief agencies around the world. The initiative has been repeated every year since.
Read more about this topic: World Food Programme
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