Corporate Strategy and Culture
Xilinx CEO Gavrielov plans to grow the company by providing more complete solutions to Xilinx customers that combine FPGA technology with IP cores, EDA tools and boards and kits to take a share of the ASIC and ASSP markets. As of 2009, the cost of entry for an ASIC design is growing out of the price range for many applications, which makes FPGAs – which require much less development – a more viable option. Gavrielov refers to a market trend he calls the Programmable Imperative that places shrinking design cycles against the time and cost of ASIC design.
Xilinx joined the Fortune ranks of the "100 Best Companies to Work For" in 2001 as No. 14, rose to No. 6 in 2002 and rose again to No. 4 in 2003.
In December 2008, GSA named Xilinx the Most Respected Public Semiconductor Company with $500 million to $10 billion in annual sales. The award recognizes excellence through success, vision and strategy in the industry.
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