Yum! Brands
Yum! Brands, Inc. or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut,and WingStreet restaurants worldwide.
Based in Louisville, Kentucky, it is the world's largest fast food restaurant company in terms of system units—more than 38,000 restaurants around the world in over 120 countries. In 2011, Yum!'s global sales totaled more than US$12 billion.
Read more about Yum! Brands: Corporate
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“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
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