Marketing
If brisk sales are anticipated, a hardcover edition of a book is typically released first, followed by a "trade" paperback edition (same format as hardcover) the next year. Some publishers now publish paperback originals due to slow sales. For very popular books these sales cycles may be extended, and followed by a mass market paperback edition typeset in a more compact size and printed on shallower, less hardy paper. This is intended to, in part, prolong the life of the immediate buying boom that occurs for some best sellers: After the attention to the book has subsided, a lower cost version, the paperback, is released to entice further sales.
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