Johnny Appleseed - Business Plan

Business Plan

The popular image is of Johnny Appleseed spreading apple seeds randomly, everywhere he went. In fact, he planted nurseries rather than orchards, built fences around them to protect them from livestock, left the nurseries in the care of a neighbor who sold trees on shares, and returned every year or two to tend the nursery. Although apples grown from seed are rarely sweet or tasty, apple orchards with sour apples were popular among the settlers because apples were mainly used for producing hard cider and apple jack. In some periods of the settlement of the Midwest, settlers were required by law to plant orchards of apples and pears in order to uphold the right to the claimed land. For these reasons, Johnny Appleseed planted orchards made for popular real estate on the frontier. His first nursery was planted on the bank of Brokenstraw Creek, South of Warren, Pennsylvania. Next, he seems to have moved to Venango County along the shore of French Creek, but many of these nurseries were located in the Mohican area of north-central Ohio. This area included the towns of Mansfield, Lucas, Perrysville, and Loudonville.