Natura is the Brazilian leading manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives in many countries across the world. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.
In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru, USA and the UK, and since 2006 surpasses Avon's sales in Brazil.
Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.
In Brazil, the major competitors of Natura are O Boticário, Jequití and the American company Avon.
Read more about Natura: Background, Sales