Persuasion - List of Methods

List of Methods

By appeal to reason:

  • Logic
  • Logical argument
  • Rhetoric
  • Scientific evidence (proof)
  • Scientific method

By appeal to emotion:

  • Advertising
  • Faith
  • Presentation and Imagination
  • Propaganda
  • Pity
  • Seduction
  • Tradition

Aids to persuasion:

  • Body language
  • Communication skill or Rhetoric
  • Personality tests and conflict style inventory help devise strategy based on an individual's preferred style of interaction
  • Sales techniques

Other techniques:

  • Deception
  • Hypnosis
  • Power (sociology)
  • Subliminal advertising

Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective:

  • Brainwashing
  • Coercive persuasion
  • Mind control
  • Torture

Read more about this topic:  Persuasion

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