Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime time, prime and/or time:
“Weekend planning is a prime time to apply the Deathbed Priority Test: On your deathbed, will you wish you’d spent more prime weekend hours grocery shopping or walking in the woods with your kids?”
—Louise Lague (20th century)
“Ay, look: high heaven and earth ail from the prime foundation;
All thoughts to rive the heart are here, and all are vain:
Horror and scorn and hate and fear and indignation—
Oh, why did I awake? When shall I sleep again?”
—A.E. (Alfred Edward)
“I feared
The belly-cold, the grave-clout, that betrayed
Me dithering in the drift of cordial seas;
Ten years are time enough to be dismayed
By mummy Christ, head crammed between his knees.”
—Allen Tate (1899–1979)