Yaoi also known as Boys' Love, is a Japanese popular term for female-oriented fictional media that focus on homoerotic or homoromantic male sexual relationships, usually created by female authors. As these depict males, there is an androphilic male audience as well; however, manga aimed at a gay male audience (bara) is considered a separate genre. The main characters in yaoi usually conform to the formula of the seme (top or attacker) who pursues the uke (bottom or receiver). The material that would be classified into this genre primarily involves gay relationships between the handsome or cute (male) characters, usually erotic.
Although the genre is called Boys' Love (commonly abbreviated as "BL"), the males featured are pubescent or older. Works featuring prepubescent boys are labeled shotacon, and seen as a distinct genre. Yaoi (as it continues to be known among English-speaking fans) has spread beyond Japan: both translated and original yaoi is now available in many countries and languages.
Yaoi began in the dōjinshi (fan fiction) markets of Japan in the late 1970s/early 1980s as an outgrowth of shōnen-ai, also known as "Juné" or "tanbi" (which contain platonic relationships between pubescent or pre-pubescent boys), but whereas shōnen-ai were original works, yaoi were parodies of popular shōnen anime and manga. Yaoi came to be used as a generic term for female-oriented manga, anime, dating sims, novels and fan fiction works featuring idealized homosexual male relationships.
Most yaoi fans are either teenage girls or young women. The female readership in Thailand is estimated at 80%, and the membership of Yaoi-Con, a yaoi convention in San Francisco, is 85% female. It is usually assumed that all female fans are heterosexual, but in Japan there is a presence of lesbian manga authors and lesbian, bisexual or questioning female readers. Recent online surveys of English-speaking readers of yaoi indicate that 50-60% of female readers self-identify as heterosexual.
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Read more about Yaoi: Publishing, Fan Fiction (Dōjinshi)